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MAGJI LADDU FROM ODISHA AWARDED GI TAG



  Jul 11, 2024

MAGJI LADDU FROM ODISHA AWARDED GI TAG



1. WHAT IS MAGJI LADDU?

• Magji Laddu is a traditional sweet from Odisha’s Dhenkanal district, made with buffalo milk cheese, sugar, and cardamom.

2. WHAT IS THE SIGNIFICANCE OF THE GI TAG?

• The Geographical Indication (GI) tag is given to products with specific geographical origins and characteristics associated with a particular location. It helps protect and promote unique regional products.

3. WHO APPLIED FOR THE GI TAG FOR MAGJI LADDU?

• The Dhenkanal Sweets Association, in collaboration with the Odisha University of Agriculture and Technology (OUAT), applied for the GI tag in 2020.

4. WHICH BODY AWARDS THE GI TAG?

• The Geographical Indications Registry in Chennai awards the GI tag in India.

5. WHAT IS THE PROCESS OF MAKING MAGJI LADDU?

• The process involves boiling buffalo milk cheese with sugar, adding crushed cardamom, and rolling the mixture into small balls. This meticulous process requires skill and patience.

6. WHERE IS MAGJI LADDU OFFERED?

• Magji Laddu is one of the 56 meals known as ‘chappan bhog’ offered at the Puri Jagannath Temple, a UNESCO World Heritage Site.

7. WHAT OTHER PRODUCTS FROM ODISHA HAVE RECEIVED GI TAGS?

• In January 2024, Kai Chutney or red weaver ant chutney from the Mayurbhanj district of Odisha was also awarded a GI tag.

8. WHAT IS A GEOGRAPHICAL INDICATION (GI) TAG?

• The GI tag is given to products with specific geographical origins and characteristics associated with a particular location. It serves as a trade name or sign for food products, handicrafts, and industrial products originating from a particular region. So far, around 635 products in India have been granted the GI tag, with Darjeeling tea being the first 20 years ago.


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